It's no surprise that as we get older, our bodies begin to change.

Many mature-aged women, share with us that they feel like overnight their bodies have changed; only to come to the realisation that the clothing in their wardrobe no longer serves them, due to their changed body shape, lifestyles, or priorities.

Rediscovering a sense of personal style as an older woman is not only possible though, it can also be a rewarding and extremely empowering experience! Read on for our tips and ideas to help you rediscover your personal style.
 

KIND CURATION

It’s important to honour your body throughout this process, it has taken you through your whole life and deserves kindness.

Keep that in mind while you go through your existing wardrobe and identify which pieces still resonate with you and those that no longer work for you.

By removing outdated or ill-fitting clothes, you can make space for new pieces that inspire and make you feel like yourself as you are now, instead of pieces that make you try to be who you once were.

Take time to reflect on which pieces are your favourites to wear and their colours, cuts, fabrics, etc. Consider this a wardrobe audit - this will help ensure you buy pieces that you’ll get a lot of wear out of in the future.


Over 50's Fashion Inspiration
Featuring Carrie Cashmere/Bamboo Poncho + Maxi Bamboo Whitney Tube Skirt

CREATE A MOOD BOARD

Mature fashion isn’t what it used to be! In today's digital age, there are countless content creators and public figures who also happen to be women 50+, posting fashion inspiration for women like us!

If social media isn’t your thing, try looking through the magazine aisle at your local newsagent - we love Renaissance Magazine, an Australian fashion magazine that only casts models aged 40 - 90 to appear within its pages.

Take some time to find people whose personal style resonates with yours, it can help provide you with new ideas and motivation. Make a Pinterest board, save it to your phone, or print the photos out to get displayed.

Over 50's Fashion Inspiration
Featuring Carrie Cashmere/Bamboo Poncho + Joplin Ribbed Bamboo Wide Leg Pant

PRIORITISE COMFORT

As we age, more often than not people find themselves prioritising comfort over everything. Thankfully these days, you don’t have to sacrifice style to be comfortable - you can have both!

We believe that when you are comfortable, you’re more likely to feel more confident and stylish!

All of our Lou Lou pieces combine luxury, softness, and comfort with a relaxed feel that’s versatile and suitable for all shapes, sizes, and ages. Our signature bamboo fabric is incredibly soft and comfortable, making it ideal for sensitive or ageing skin.

It’s also highly breathable and has natural temperature-regulating properties, which is especially beneficial for women experiencing the temperature fluctuations that come with menopause.

It’s durable, maintains its quality through wash after wash, and is ultra easy to care for, requiring less maintenance and special treatment compared to other fabrics.


Over 50's Fashion Inspiration
Featuring Maxi Bamboo Whitney Tube Skirt + Camila Bamboo Top

 

PRIORITISE QUALITY

Quality over quantity is key! We’re big fans of investing in high-quality, versatile pieces that can be mixed and matched to create multiple different looks.

By focusing on classic items that never go out of style and can be dressed up or down, you’re getting a better cost-per-wear and more bang for your buck!

Higher-quality clothing also often means more sustainable production practices and less waste, aligning with eco-friendly values and ensuring we do our part to look after our planet.


Over 50's Fashion Inspiration
Featuring Quincy Quilted Bamboo Jacket + Joplin Ribbed Bamboo Wide Leg Pant

Rediscovering your personal style as a mature-aged woman is about more than just the clothes you wear; it’s about building confidence and feeling good from the inside out.

Let your style journey be a testament to your inner strength and beauty. Feel great, look great, and celebrate the vibrant, stylish woman you are... at every stage of life.
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